Our work with Nobu Hotels on their first hotel in Europe

As Nobu Hotels announce the forthcoming arrival of their 11th hotel in the world on London’s Portman Square, it reminded us of our work with them on Nobu Hotel, Shoreditch, which was a first to open in Europe in 2017. At the time this was the fifth Nobu Hotel to open globally and the home to the third Nobu restaurant in London.

The Japanese celebrity chef Nobu Matsuhisa opened his first restaurant in Peru, in 1973. Since then he has continued to wow the world with his distinctive mix of Japanese and South American cuisine, which has been championed by the actor Robert De Niro, who has a stake in the business.

Nobu Hotels prides itself on creating and delivering an unparalleled experience – both in terms of the service it delivers and the environment in which it delivers that service. Not surprisingly their standards are exacting, only the best design and the highest quality materials and manufacturing will do.

The building in Shoreditch was initially designed by world renowned artist, industrial designer and architect Ron Arad, and completed by Ben Adams Architects, the cantilevered steel beams certainly help the new build stand out from the surrounding buildings. For the inside this impressive and beautiful hotel, Studio Mica, London based interior designers, were appointed to create and implement a calm Japanese aesthetic to each of the 156 guest rooms, along with slotted shoji screens, herringbone headboards and stylised watercolour walls by Hackney based artist Sichi.

Newhey worked closely with Studio Mica to design a carpet concept originating from linear brush strokes which is a consistent theme throughout the hotel. SUMI-E is a Japanese hand brush art style used to illustrate the differing density of a cast fishing net, traditionally used by Japanese fishermen. We supplied over 3,400 square metres of Colortec carpet which was designed and manufactured in our studio and factory Rochdale.