Built in 1935, the two-storey clubhouse was a very modern and typical example of the architecture of the period. The building is a focal point for the club’s members and their comfort is tremendously important. Interior designer, Sacha Dunnett, of Sacha Interiors in Henley in Arden, understood and appreciated just that. She commissioned Newhey to create the carpets for numerous areas of the clubhouse including public areas, lounge, locker rooms, dining rooms and administration offices.
Sacha required 1,870 square metres of wool rich bespoke carpet, across 3 separate design in a contract quality that could also withstand the footfall of a busy golf club.
To add impact to the entrance foyer of the clubhouse, we manufactured a Colortec carpet with a textured design featuring the impressive Royal Birkdale Golf Club logo. For the main public areas, Sacha explained her creative thought process:
“The Royal Birkdale is a very imposing Art Deco style building with the most stunning view out from the back windows across the course to the sea beyond. I wanted to bring this view inside, almost as if the windows weren’t there and it seemed natural to want to bring the course inside on the carpet with the thought that as you drank your beer after a round you’d be standing on the course.
“The design for the main bars and lounges came from an aerial view of the actual course, using the shapes of the holes, bunkers and scenery to bring the outside in. In addition to this, the design for the main entrance and corridors reflects the regal standing of the club using the club logo. The two designs have been linked with both colour and texture within the design and I’m most looking forward to seeing it all completed.”
Newards Ltd of Manchester, who fitted the carpets, were awarded Best Commercial Flooring Project 2020 by Build Construction and Engineering for works at this prestigious golf club.
All our carpets are backed with evobac, a super sustainable secondary backing made using post-consumer PET. Just one square metre of carpet prevents at least eight plastic bottles from going to landfill or entering our oceans. A unique eco-friendly hot melt, energy efficient laminating process creates an inseparable bond between the primary cloth and secondary backing, ensuring the finished carpet product has at least three times the bonding strength of conventional latex backed product.
By specifying our carpets for this project, Sacha Dunnett and The Royal Birkdale Golf Club have diverted approximately 14,960 plastic bottles from going to landfill or entering our oceans.