Nobu Hotel Shoreditch, London

The Nobu Hotel Shoreditch opened it’s doors on 1st July 2017 and is located in the centre of London’s artistic quarter.

Newhey worked studiously with London interior designers Studio Mica to design bespoke concept carpeting in a linear Japanese hand brush style.

The Nobu Hotel Shoreditch opened its doors on 1st July 2017 and is located in the centre of London’s artistic quarter. Initially designed by Ron Arad and complemented by Ben Adams, the cantilevered steel beams make the build stand out from the surrounding buildings.

Inside this impressive hotel, Studio Mica, were appointed to implement a calm Japanese aesthetic to each of the 156 guestrooms, along with slotted shoji screens, herringbone headboards and stylised watercolour walls by resident Hackney artist Sichi.

The Newhey design team collaborated closely with Studio Mica to design a carpet concept with a consistent theme throughout the hotel. The contemporary pattern was inspired by SUMI-E, a Japanese hand brush art style used to illustrate the differing density of a cast fishing net, traditionally used by fishermen.

The Japanese celebrity chef Nobu Matsuhisa opened his first restaurant in Peru, in 1973. Since then he has continued to wow the world with his distinctive mix of Japanese and South American cuisine, championed by the actor Robert De Niro, who has a stake in the business. The first Nobu hotel in Europe, it is the fifth Nobu hotel to open globally and is home to London’s third Nobu restaurant.